One thing that the Platinum on West 46^th Street isn’t going to be is drab. NYC Platinum’s 43-story facade, which has been designed by Costas Kondylis, blends steel with glass in a futuristic variation of ancient elegance. Contributing to a medieval feel is a lobby with a “floating island” concierge desk surrounded by a moat of flowing water. Fire complements its elemental opposite. The lobby boasts a 26-foot long fireplace. Also inviting residents in is stimulation of a different sort. A 15-foot plasma screen television complete with mood-enhancing video. The expense of all this won’t be wasted simply on the visitors and residents of NYC Platinum. The 24-hour concierge and the valet will share the benefit.

Perhaps the double-height lobby serves as a decent introduction to NYC Platinum, but it is by no means all there is to this development. What would a good first impression mean if it wasn’t followed by the “real-deal?” The amenities here are touted as some of the most eclectic in Manhattan. Cold storage for perishable packages, bulk-laundry area, in-building parking, and bicycle storage, to name a few.

It is no surprise that this development is geared for the busy adult. Even the homebody couldn’t stay away from Platinum’s many fitness choices. The fitness center has built-in LCD televisions in the equipment, in addition to a yoga studio, experiential shower, social sauna and treatment room with on-site massage therapists. After exercising, or even instead of exercising, residents will enjoy The Zone and the Q Lounge, spots that seem to have it all. The lounge is equipped with a billiards table, an outdoor terrace with cabana seating, a misting area for hot days and a stone fireplace for those chilly nights. Include a large screen plasma television, and plenty of space to entertain, and the Lounge is perfect for the swinging single (or those who still wish they were!) The recovery zone is the place to chill after the party, with full-body massage chairs and a calming audio/video area.

The designers of Platinum NYC didn’t skimp on the elegance. Solid wood doors, white oak floors, floor-to-ceiling windows, glass and oak cabinetry and custom fixtures all contribute to the high-class atmosphere. Cool additions like a full size washer and dryer and individually controlled thermostats in each bedroom make Platinum the area’s most luxurious choice. And speaking of area, Platinum is close to many of the New York’s primary draws, including Penn and Grand Central Station and Rockefeller Center.

Prices for these units range from $900,000-$1.5 million. One bedrooms start at 750 square feet of living space, while larger residences are upwards of 1,000 square feet. Rumor is that this price isn’t scaring too many people away; in the first month of the start of sales, 25 percent of the units were sold.

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This entry was posted on Monday, September 10th, 2007 at 9:08 am and is filed under Midtown West.